Coffee Brand Consulting
Great Coffee
Deserves a
Great Brand.
You have the product. You have the story. Most coffee businesses just need someone who understands both the craft and the culture to help them communicate it to the world.
Start a ConversationThe Reality
Most Coffee Brands Have
Incredible Coffee and
an Invisible Brand.
The specialty coffee world is full of roasters, cafes, and importers doing extraordinary things with extraordinary beans. And almost none of them know how to talk about it in a way that makes people stop, pay attention, and choose them over every other option on the shelf or the menu.
That gap between what you have and what people understand you to have is a brand problem. And brand problems are exactly what I solve.
Who I Am
I Have Built What I Am Helping You Build.
I am Husni Awol, known as The Habesha Barista. I built an audience of 80,000+ people around a single niche: Ethiopian coffee culture. Not through paid ads or viral moments. Through consistent brand storytelling, cultural authenticity, and a deep understanding of what makes people care about coffee beyond the caffeine.
I have executed paid partnerships with specialty coffee brands, hosted immersive Ethiopian coffee experiences in Dallas, and been featured in D Magazine as a recognized voice in Ethiopian coffee culture.
I bring all of that to the brands I consult for. Not as theory. As lived, tested, proven experience.
Services
Where I Can Help
Every engagement is project-based and built around what your business actually needs. No generic packages. No unnecessary scope.
Foundation
Brand Strategy & Positioning
Who you are, who you are for, and what makes your coffee business worth choosing. Brand story development, visual identity direction, tone of voice, competitive positioning. The foundation everything else is built on.
Growth
Marketing Strategy Development
A clear, actionable plan built around your business goals, your audience, and your actual resources. Channel strategy, content calendar frameworks, growth priorities, and campaign planning you can execute without a full agency.
Storytelling
Content Strategy & Creation
Building a content system that tells your brand story consistently and compellingly. Content pillars, posting frameworks, short-form video strategy, and UGC production for brands who want content that educates and converts.
Community
Event Consultation
Designing and producing immersive coffee experiences that build the kind of community and brand loyalty no amount of social media posts can replicate. Concept, format, execution, and promotion. Built from years of hosting Ethiopian coffee ceremonies in Dallas.
Influence
Creator Partnership Consulting
Finding the right creators for your brand, structuring partnerships that actually deliver, and building long-term relationships that go beyond a single sponsored post. Strategy, outreach, and partnership management guidance.
Custom
Custom Engagements
Not every challenge fits a category. If you have a specific problem in your coffee business that you have not been able to solve, reach out. The first conversation is always free.
Who This Is For
The Right Fit
Specialty Roasters
You have exceptional beans and no clear way to communicate why they are worth the premium price.
Coffee Shops & Cafes
You have a space worth experiencing but your marketing does not make people feel that before they walk in.
Coffee Importers & Brands
You have incredible origin stories and relationships with farmers that no one in your audience knows about yet.
New Coffee Brands
You are building from scratch and need a brand foundation that sets you up for long-term growth.
Ethiopian Coffee Businesses
You have a story rooted in one of the world's greatest coffee cultures and you need someone who understands it from the inside.
Anyone In Coffee
If your coffee business has a story worth telling and an audience worth reaching, this is the right conversation.
Process
How It Works
Reach Out
Send me an email with a brief description of your business and what you are trying to solve. No formal brief needed. Just tell me where you are and where you want to be.
Discovery Call
A conversation about your business, your goals, and the specific challenges holding you back. This is where we figure out what kind of engagement makes sense and whether we are the right fit for each other.
Custom Proposal
A tailored scope and investment based on what your business actually needs. Project-based pricing. No retainers unless they genuinely make sense. No work begins without your full agreement on scope and cost.
Your Coffee Story
Deserves to Be Heard.
All engagements are project-based, inquiry only, and tailored to where your business actually is. The first conversation costs nothing.
Collab@thehabeshabarista.com